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Blue Fever

AI-powered group journals - an inclusive, supportive space redefining social media for Gen Z

Mobile Dev

Healthcare

A group of teenage girls or young women are talking and laughing, their faces warmly lit by the glow of a sunset or nearby fireplace, creating a cozy and inviting atmosphere.

Project summary

The Blue Fever app offers a refreshing change from the toxic atmosphere of social media. Designed as a space for self-care and community support, it gives teens a chance to relax, speak about their feelings anonymously, and connect with others in a friendly and secure setting. Blue Fever mainly focuses on female-identifying Gen Z users, but it welcomes and includes everyone, creating a friendly environment for all.

The app features a unique caring algorithm known as Blue, which recommends supportive, user-generated content tailored to each user’s emotional state. Supported by Amazon’s Alexa Fund, Bumble Fund, and Techstars, Blue Fever is committed to reducing online toxicity and fostering empathy by introducing a new category of platform: Emotional Media, not social media.

www.bluefever.com
Stack
iOS
React Native
Typescript
Firebase

Addressing the crisis

How social media negativity and pandemic fatigue are impacting Gen Z

Negative impacts of social media

Teens and young women are particularly vulnerable to the negative effects of social media. Constant exposure to unrealistic standards and harmful content contributes to increased anxiety, depression, and loneliness.

Pandemic exacerbation

The COVID-19 pandemic has amplified these issues, with Gen Z experiencing significant mental and emotional exhaustion from being online constantly.

Social media fatigue

Research shows that 64% of Gen Z is taking breaks from or quitting social media due to toxic content and fear of being "canceled".

Need for a safe space

Despite the drawbacks of traditional social media, there is still a demand for a platform where users can express themselves authentically and without fear of judgment or harassment.

The core challenge

Creating a mobile app that would serve as a safe, supportive, and non-judgmental online space for Gen Z.

Creating a safe, AI-driven emotional support platform

Safe space for expression

The Blue Fever mobile app is built to provide users with a space for: safe self expression, social support and positive guidance.

AI-powered support

Said positive guidance comes from Blue, an empathy-powered AI that is built to listen to moods and life events and to share recommendations based on its own learned experiences.

The Blue AI blocks bullying, trolling, and any other toxic content from appearing in the app. And can even nudge Blue Fever users to avoid accidentally triggering others or provide crisis resources to users to those who need them.

Building Blue Fever

Kickoff workshop

Kellton Europe (formerly Tivix) began the collaboration with a workshop to define the product vision and understand the target user personas, aligning on the unique needs of Gen Z.

Embracing "Big Sis Energy"

By adopting a nurturing and understanding approach, the team resonated with the user base, focusing on the specific emotional and social needs of young users.

MVP development

We collaborated with the Blue Fever team and Polyform Studio to create a minimum viable product (MVP) within just four months. We worked closely to understand Blue Fever's vision for the app, giving feedback on the feasibility of Polyform's designs, and estimating the development effort so that we could work towards a target release date.

Agile development

Using agile development sprints, the team delivered features incrementally, managing workflows and priorities through the Clubhouse platform.

Post-launch partnership

Once the MVP was launched, we shifted from a milestone-based working agreement to a month-to-month contract allowing the Blue Fever team to have full ownership of the product backlog. Blue Fever onboarded their own designers and product team to work on the product, defining and prioritizing work, with our team fully integrated to handle development and QA.

Real-time updates and user insights drive progress

The MVP mobile app is live and available on the App Store. The product is evolving as we learn and adapt to the needs of the Blue Fever user base. Since launch, we have helped the Blue Fever team to revise the product feature set, based on user behavior and feedback.

Blue, the conversational AI on which the product is based, continues to learn and improve how it serves the needs of Blue Fever's users as it deals with more interactions and emotional contexts.

We’ve always aimed to help people become their best, most confident selves. With rising rates of anxiety, depression, and loneliness, especially among young women, we believe the right tools can make a difference. Our goal is to empower young women to take control of their identity and well-being.

Greta McAnany

CEO/Co-Founder, Blue Fever

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